• IDAM
  • IDAM
Casual conversation on the daily commute to college led to an idea that eventually culminated into Idam. Sharing between them their Textile and Graphic Design expertise, Nayanika and Gazal started their design studio in Delhi NCR to create their Idam (n. location or place) to produce contemporary home and lifestyle products. Drawing inspiration from their surroundings, the duo behind Idam incorporates designs that attempt to unite traditional techniques with contemporary aesthetics having an emphasis on utility.

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