A spring board for “farniente” and dreams, a return to sources and traditions - No-Mad was founded by Mumbai-born engineer, Anuj Kothari and Belgian designer, Valerie Barkowski. What started initially as an idea for a cutting edge “Made in India” concept store, was over time modified into a brand with India at its heart. Taking the brand’s multi cultural value to heart, the founders began creating unique and easy home products defined by simplicity, authenticity, and above all, a definitive quirk. 
The underlying idea is to bring people to take another look at the beauty and the richness of Indian culture, to perform an act committed to the preservation of heritage and craftsmanship - 97% Indian, 3% elsewhere. 100% beautiful, we say.