Rohan Chhabra and Kriti Chaudhary, while working on their independent practices, found a common ground for their inter-disciplinary ideas and formed re-culture – a Delhi-based design collaborative where industrial and fashion design meets ceramic-wizardry.
As a team, the duo believes in ideas that are generated through the design process and culture at large. In their products, they aim to achieve a combination of enlightenment and enchantment by re-culturing the language of everyday things. Projecting personalities onto inanimate objects to translate a sense of playfulness and ambiguity, there products are unique statements with the right hints of eccentric.
The brand makes use of strange to encourage people to rethink the normal and promote a critical consciousness, which is both playful and intriguing.