Misinterpretation of the word Pashmina
In the realm of the pashmina, one of the most exquisite materials the world has ever known, the untold stories are the most critical. The more the pashmina has gained its popularity through time, the more the meaning of ‘pashmina’ itself has been misrepresented.

Today the word ‘pashmina’ is found everywhere from the streets of popular cities, to the marketplace, at the airport under big labels and in small stores, all claiming to be ‘genuine pashmina’. So what distinguishes truly authentic pashmina from the rest that is found everywhere and just how did this magnificent material linked solely with fine luxury and intricate craftsmanship, come to find itself everywhere?

Beautiful to look at, luxurious to the touch and with incredible longevity, pashmina was first invented in India, a type of fine cashmere wool and the textiles made from it.

Born from  Pashmineh, Persian for “made from “pashm”, meaning “wool”.  This wool is derived from a special breed of pashmina goat indigenous to high altitudes of the Himalayas. Here the Pashmina shawls are hand spun, woven and embroidered in the mountains of Kashmir and Nepal, made from fine cashmere fibre. The reason that very few people in the world create genuine pashmina, is that few have access to these remote areas, teemed with quality hand-crastman whose nuanced expertise is required to weave and create pure Pashmina.


The popularity of the pashmina was inevitable with its softness, quality and longevity. In the mid-1990s, a pashmina craze erupted resulting in their high demand.

An era when pashmina shawls became exceedingly fashionable, their demand exceeded the supply and they began to be falsely marketed. Cashmere blended with silk, wool, synthetic fibre and made-made fabric like viscose, were all being labelled as “pashmina.”, using the word liberally.

While there are many who sell pashmina, there are very few who produce it and this remains vital in the magnificence of the end product. Pure pashmina is indigenously sourced from the mountains of Kashmir and Nepal, after which they undergo an intricate process of being cleaned, combed and handwoven.

At The House of things, we are committed to mastery, to inviting and housing only the rare, outstanding, truly authentic products that represent luxury and genuine craftsmanship. Andraab, the authentic creators of pashmina are a result of that invitation into The House of things. Andraab maintainsa deep bond with the heritage of Kashmir’s cashmere, indigenously sourced while infusing designs with a nomadic sense of style and adventurous creativity. Fashion forward and luxuriously soft, their collections always achieve a global following. The story of pashmina is a 600year old heritage born in Kashmir, one that takes years worth of knowledge, a true indigenous source and the irreplaceable hands of master weavers to create.


In Conversation with Mubashir, Founder & CEO of Andraab

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