AT A GLANCE: HOME ARTISAN


Poetry of handcraft and wonders of expert curation are the sources behind Home Artisan’s design philosophy. Husband-wife duo Namrata and Samkit Jain founded the design house with the sole objective of offering a unique selection of modern and elegant home decor products for a discerning audience. Read on as the duo tells us more about the beauty and simplicity defining their brand.

The House Of Things: Is India transitioning from a crafts hub to a design destination? Since when have you been feeling the change?

India has always been known for its rich heritage of artisanal crafts such as block-printing, metalwork, papier-mâché, and pottery. Ironically, these crafts have always been popular outside our country, more than they have been inside it. This is primarily because our artisans, while masters of their craft, often find it challenging to understand the design sensibilities of their urban audience. And so that’s that we have been trying to do at Home Artisan – to bridge this gap by providing our design inputs to these traditional crafts that our artisans can turn into reality.

The founder-duo, Samkit and Namrata Jain at their Atelier.
This transition has been underway for the past few years now, as our market’s disposable income has grown, so has the demand for well-crafted, well-designed products. Our customers expect products that they would have, till a few years ago, only been able to find at a Crate and Barrel or Pottery Barn.

The House Of Things: Tell us a bit about your set-up: the design space, the craftspeople, and the sourcing of materials.

So, we’re set up primarily as 3 teams: Design, Marketing, and Finance & Operations. The Design team is the heart and soul of Home Artisan, Marketing is the brain, and Finance & Ops are the arms and legs.

Our product design team studies trends across the globe, and then develops designs that reflect these trends. They then work with our partner artisans from across the country (as per their area of specialization) to bring our designs to life. This has been a truly fulfilling experience – to work closely with artisans and observe the level of skill and dedication they bring to their work. It is something we aspire to – hence the name Home Artisan.

The precision of workmanship that master artisans achieve with their handiwork while doing inlay cannot be replicated by most modern-day machines. At Home Artisan’s atelier, each piece passes through various stages of planning, development, creation, and execution.


What is the underlying principle defining your brand, and how? What is your design philosophy?

For us, a brand is more than just sheer marketing presence or name-recall. We think of a brand as a promise that is kept over and over again. Our promise to our customers is to provide them with unique, exceptionally-crafted products with unparalleled customer service.


Our product design philosophy is guided by William Morris’ quote “Have nothing in your house that you do not know to be useful, or believe to be beautiful.” Utility and aesthetics are the two pillars on which we assess our designs. Only if the score meets our bar, then a product is included in our portfolio.

What are the unique materials you look out for when sourcing your décor pieces?

Our choice of materials is dictated by the décor trends we are focusing on for the season. So this year, we are working with a lot of marble, brass, and wooden materials. I think more than coming up with new-to-world materials, we look at how we can make unique and interesting combinations, for example, pairing-up the serenity of white marble with the opulence of brass to create products that are both understated yet eye-catching.

An artist hard at work on marble coasters at the Home Artisan Atelier.

Hand-sculpted ceramic cups are made to dry on cooling racks prior to being handpainted by the master artisans at the Home Artisan Workshop.


Some of the best discoveries can happen by accident. Any examples or anecdotes of such?

We were at the office of our packaging supplier, and someone was there to develop wedding card boxes for a wedding in their family. They were gifting beautiful white and gold candleholders along with the wedding card, which we instantly loved (as our customers already know, our love for white and gold is no secret!) We complimented them on the design, and just happened to ask them where they had procured those candleholders from. As it turned out, they were the makers of those candleholders, and we ended-up partnering with them to develop our own range of ivory and gold candleholders.

Enduringly stylish, versatile, and elegant – browse the entire collection from the brand here.

Poetry of handcraft and wonders of expert curation are the sources behind Home Artisan’s design philosophy. Husband-wife duo Namrata and Samkit Jain founded the design house with the sole objective of offering a unique selection of modern and elegant home decor products for a discerning audience. Read on as the duo tells us more about the beauty and simplicity defining their brand.

The House Of Things: Is India transitioning from a crafts hub to a design destination? Since when have you been feeling the change?

India has always been known for its rich heritage of artisanal crafts such as block-printing, metalwork, papier-mâché, and pottery. Ironically, these crafts have always been popular outside our country, more than they have been inside it. This is primarily because our artisans, while masters of their craft, often find it challenging to understand the design sensibilities of their urban audience. And so that’s that we have been trying to do at Home Artisan – to bridge this gap by providing our design inputs to these traditional crafts that our artisans can turn into reality.

The founder-duo, Samkit and Namrata Jain at their Atelier.

This transition has been underway for the past few years now, as our market’s disposable income has grown, so has the demand for well-crafted, well-designed products. Our customers expect products that they would have, till a few years ago, only been able to find at a Crate and Barrel or Pottery Barn.

The House Of Things: Tell us a bit about your set-up: the design space, the craftspeople, and the sourcing of materials.

So, we’re set up primarily as 3 teams: Design, Marketing, and Finance & Operations. The Design team is the heart and soul of Home Artisan, Marketing is the brain, and Finance & Ops are the arms and legs.

Our product design team studies trends across the globe, and then develops designs that reflect these trends. They then work with our partner artisans from across the country (as per their area of specialization) to bring our designs to life. This has been a truly fulfilling experience – to work closely with artisans and observe the level of skill and dedication they bring to their work. It is something we aspire to – hence the name Home Artisan. 

The precision of workmanship that master artisans achieve with their handiwork while doing inlay cannot be replicated by most modern-day machines. At Home Artisan’s atelier, each piece passes through various stages of planning, development, creation, and execution.

What is the underlying principle defining your brand, and how? What is your design philosophy?

For us, a brand is more than just sheer marketing presence or name-recall. We think of a brand as a promise that is kept over and over again. Our promise to our customers is to provide them with unique, exceptionally-crafted products with unparalleled customer service.

Our product design philosophy is guided by William Morris’ quote “Have nothing in your house that you do not know to be useful, or believe to be beautiful.” Utility and aesthetics are the two pillars on which we assess our designs. Only if the score meets our bar, then a product is included in our portfolio.

What are the unique materials you look out for when sourcing your décor pieces?

Our choice of materials is dictated by the décor trends we are focusing on for the season. So this year, we are working with a lot of marble, brass, and wooden materials. I think more than coming up with new-to-world materials, we look at how we can make unique and interesting combinations, for example, pairing-up the serenity of white marble with the opulence of brass to create products that are both understated yet eye-catching.

An artist hard at work on marble coasters at the Home Artisan Atelier.

Hand-sculpted ceramic cups are made to dry on cooling racks prior to being handpainted by the master artisans at the Home Artisan Workshop.

Some of the best discoveries can happen by accident. Any examples or anecdotes of such?

We were at the office of our packaging supplier, and someone was there to develop wedding card boxes for a wedding in their family. They were gifting beautiful white and gold candleholders along with the wedding card, which we instantly loved (as our customers already know, our love for white and gold is no secret!) We complimented them on the design, and just happened to ask them where they had procured those candleholders from. As it turned out, they were the makers of those candleholders, and we ended-up partnering with them to develop our own range of ivory and gold candleholders.