Shift Home presents a range of sophisticated lifestyle products that are instilled with a sense of modernity to create novel expressions. Classic design is expertly blended with offbeat detailing and sustainable fabrics. The brand’s rationale comes from a social and cultural perspective on environment, passion for conservation, a common sense approach to sustainability, and a belief in business that employs a range of organic, fair trade, and natural fibres along with artisanal handloom textiles in both organic and conventional cotton and silk.
An alumnus of London College of Fashion, Nimish Shah launched Shift in 2011. His stints of work experience at fashion houses like Chloe and Burberry, and retailers like Browns and Jigsaw continue to inform and influence his work. Shah admits to a penchant for cool vintage that has become the house signature.